It’s been a year of transitions for the subscription business, creating question marks for 2023. Invoking “the great unsubscribe” became commonplace in 2022 as inflation-beset consumers had to pick and choose between the subscriptions acquired during two years of COVID restrictions. Those were hard choices,...
Embracing platform efficiencies, Petco is serving deeper needs among growing ranks of pet parents. Pets have moved from the outside doghouse to inside the human house to hopping up on the bed, and the old-school pet owner model is being rapidly replaced with a “pets...
In an effort to raise its subscription revenue, Petco is looking beyond dogs and cats. The company is expanding its health and wellness membership program Vital Care — until now just open to dogs and cats — to include birds, fish, reptiles and small pets,...
January 02, 2023
It’s been a year of transitions for the subscription business, creating question marks for 2023. Invoking “the great unsubscribe” became commonplace in 2022 as inflation-beset consumers had to pick and choose between the subscriptions acquired during two years of COVID restrictions. Those were hard choices, and some came off better than others. Looking at some […]
December 19, 2022
Embracing platform efficiencies, Petco is serving deeper needs among growing ranks of pet parents. Pets have moved from the outside doghouse to inside the human house to hopping up on...
January 30, 2023
Petco has brought together its products and services in a single membership program. The Vital Care program now includes products, grooming services and veterinary care. It has two tiers — one free and one paid — and currently has 24 million subscribers, Petco said in a Monday (Jan. 30) press release. “Building on the strength […]
August 30, 2022
In an effort to raise its subscription revenue, Petco is looking beyond dogs and cats. The company is expanding its health and wellness membership program Vital Care — until now...
