Whatnot news and trends

How Whatnot Turned Live Shopping Into a $6B Business
eCommerce // November 24, 2025

Watch more: Inside Whatnot: Why Live Shopping Works — And What It Means for eCommerce Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Whatnot Raises $225 Million for Enthusiast Community-Focused Live Shopping Platform
Shopping // October 30, 2025

Whatnot raised $225 million in a Series F funding round to continue growing its live shopping platform that focuses on enthusiast communities and operates across the United States, United Kingdom and Europe. Get the Full Story Complete the form to unlock this article and enjoy...

Whatnot Raises $265 Million to Bring Live Shopping Mainstream
Retail // January 08, 2025

Live shopping marketplace Whatnot is planning to expand after raising $265 million. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...

Live Shopping Platform Whatnot Raises $260M in Series D
Investments // July 21, 2022

Independent live shopping platform Whatnot announced Thursday (July 21) that it has raised $260 million in a Series D round co-led by DST Global and CapitalG. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS...

Interviews & Exclusives
The SKU Series Highlights How Retailers Use Data and AI to Drive Sales

November 28, 2025
Walk into a CVS pharmacy. Scroll a live auction on Whatnot. Book a salon visit through Ulta Beauty. Comparison shop a sectional on Furniture.com or step into Robert Talbott’s resurrected Madison Avenue flagship. In each case you’re seeing the same story play out in very different ways. It’s retail being rebuilt in real time around […]

How Whatnot Turned Live Shopping Into a $6B Business

November 24, 2025
Watch more: Inside Whatnot: Why Live Shopping Works — And What It Means for eCommerce Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Quick Reads
Whatnot Raises $225 Million for Enthusiast Community-Focused Live Shopping Platform

October 30, 2025
Whatnot raised $225 million in a Series F funding round to continue growing its live shopping platform that focuses on enthusiast communities and operates across the United States, United Kingdom and Europe. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional […]

Whatnot Raises $265 Million to Bring Live Shopping Mainstream

January 08, 2025
Live shopping marketplace Whatnot is planning to expand after raising $265 million. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Live Shopping Platform Whatnot Raises $260M in Series D

July 21, 2022
Independent live shopping platform Whatnot announced Thursday (July 21) that it has raised $260 million in a Series D round co-led by DST Global and CapitalG. Get the Full Story...

Live Shopping Platform Whatnot Hits $1.5B Valuation

September 16, 2021
The live shopping platform Whatnot has raised $150 million in a Series C funding round, its third round this year and the one that pushes it into unicorn status with...