As many restaurant chains move into grocery aisles amid consumers’ shift toward food at home, Asian street food chain Wow Bao is leveraging consumer packaged goods (CPG) to not only open up a new revenue stream but also to generate familiarity for its offerings. The brand announced via...
As consumers’ willingness to devote time in their day-to-day routines to home cooking declines, those with the money to spare for convenience are increasingly turning toward prepared meals to offer a quick, simple solution. By the Numbers Research from PYMNTS’ recent study “Connected Dining: Ready-to-Eat...
With big earners seeking prepared meals at the supermarket, grocers are seizing on the opportunity. By the Numbers Many consumers are looking for quick, convenient meal options at the grocery store, and higher-income shoppers are the ones driving this demand. Findings from PYMNTS’ study “Digital...
With consumers increasingly seeking quick meal options, restaurants are making their way into the supermarket. In an interview with PYMNTS, Geoff Alexander, CEO of fast-casual chain Wow Bao, spoke to this shift. The brand recently announced that its partnership with Hissho Sushi, a company that...
March 31, 2023
With big earners seeking prepared meals at the supermarket, grocers are seizing on the opportunity. By the Numbers Many consumers are looking for quick, convenient meal options at the grocery store, and higher-income shoppers are the ones driving this demand. Findings from PYMNTS’ study “Digital Economy Payments: Consumers Buy Into Food Bargains,” which drew from […]
May 23, 2022
With the rise of digital ordering, many of today’s restaurant customers no longer expect to have an in-person relationship with all the brands they purchase from. On the one hand,...
