Kanye West has reportedly set up a location on Melrose Avenue in Los Angeles — on the same block as an Adidas store. The Yeezy location features a 7,400-square-foot showroom and is two doors away from the Adidas store, Rap-Up reported Thursday (May 4). It’s...
Just last month, Gap reflected on a year of struggle, with numerous net losses, bloated inventory levels and a search for a permanent CEO. In the wake of these challenges, the retailer has been exploring strategies to regain momentum and reconnect with consumers. As part of...
In 1937, the “world’s greatest salesman,” Elmer Wheeler, shot to fame and fortune with a marketing book and quip “Don’t Sell the Steak — Sell the Sizzle.” Eighty-five years later, it appears that the nation’s largest — but most beleaguered — apparel retailer has taken...
Retailers are caught flat-footed for what’s expected to be a record return season. Plus, a collaboration between Yeezy, Gap and Balenciaga bodes well for retail-designer partnerships, and Karen Webster shares her thoughts on 10 things that will define digital transformation in 2022. Data $1B; 10:...
May 11, 2023
Adidas has decided what to do with its millions of leftover Yeezy sneakers. The firm will sell the $1 billion worth of products and donate the proceeds to charity, The Wall Street Journal (WSJ) reported Thursday (May 11), citing a presentation by Adidas CEO Bjorn Gulden at the company’s annual general meeting. Adidas did not immediately reply to PYMNTS’ request for […]
May 05, 2023
Kanye West has reportedly set up a location on Melrose Avenue in Los Angeles — on the same block as an Adidas store. The Yeezy location features a 7,400-square-foot showroom...
June 26, 2020
To bring apparel to consumers in a new YEEZY Gap line, Kayne West is collaborating with Gap through a partnership unveiled on Friday (June 26). The apparel collection is set...
