Instacart has partnered with YouTube to make the video platform’s ads shoppable. In this pilot, select consumer packaged goods (CPG) brand partners of Instacart will be able to use shoppable ads on YouTube to inspire consumers to purchase items for same-day delivery, Instacart said in...
YouTube has added new shopping features for use by creators. “We’re excited to announce even more updates so viewers can shop for new favorites from the most loved creators,” Aditya Dhanrajani, director of product management, YouTube Shopping, wrote in a Tuesday (April 9) blog post. One of...
YouTube CEO Neal Mohan is addressing concerns regarding using YouTube content to train artificial intelligence models. Mohan highlighted during an interview with Bloomberg the lack of concrete evidence on whether OpenAI has used YouTube videos to enhance its video generation AI software, Sora. However, he stressed that any such use without permission would...
YouTube has launched Members-only Shorts, an option that lets creators share content only with subscribers. This option enables creators to offer additional perks to their subscribers, the video sharing platform said in a video posted Wednesday (March 27). To use this option, creators go to...
March 22, 2024
As contextual commerce transforms online shopping, social media platforms are seizing the opportunity to integrate purchasing into their platforms. These apps and websites, once just avenues for sharing updates and connecting with friends, have become robust eCommerce ecosystems. From Facebook and Instagram to TikTok and Pinterest, these platforms have been integrating shopping functionalities, blurring the lines between social networking and online shopping. […]
December 12, 2023
Consumers are using social media to buy products, and apparel, beauty, and food and beverage are the three categories they shop the most. A total of 45.5% of consumers buy...
November 28, 2023
The very phrase artificial intelligence (AI) itself promises two things: intelligence and artificiality. And while it is the leverageable machine intelligence that businesses and organizations want, it is the inherent artificiality of...
November 08, 2023
Consumers are becoming increasingly connected on social media, and retailers are taking notice. In a bid to grow engagement and sales, merchants have taken to social media platforms to promote...
June 18, 2024
You can make money as a social media influencer. But maybe not enough to get by. A report Monday (June 17) evening by The Wall Street Journal (WSJ) examines the hardships facing the people who try to earn a living by posting content on social media. It’s a crowded field, the report said, citing data from Goldman […]
June 17, 2024
Instacart has partnered with YouTube to make the video platform’s ads shoppable. In this pilot, select consumer packaged goods (CPG) brand partners of Instacart will be able to use shoppable...
April 09, 2024
YouTube has added new shopping features for use by creators. “We’re excited to announce even more updates so viewers can shop for new favorites from the most loved creators,” Aditya Dhanrajani,...
April 04, 2024
YouTube CEO Neal Mohan is addressing concerns regarding using YouTube content to train artificial intelligence models. Mohan highlighted during an interview with Bloomberg the lack of concrete evidence on whether OpenAI has used YouTube videos to enhance...
