Instacart says it is expanding its advertising partnership with streaming TV platform Roku. As the food delivery company noted in a news release Wednesday (Oct. 9), Roku and Instacart have been collaborating since last year to offer advertisers insights to gauge the impact of TV...
Artificial intelligence datasets form the bedrock of modern systems. As tech giants and researchers push the boundaries of machine capabilities, the data they use quietly shapes the future of technology — for better or worse. The more relevant, high-quality information an AI system processes, the...
Thousands of additional brands that use Shopify can now make their products available for creators to tag in shopping-related videos on YouTube. YouTube and Shopify have expanded their partnership to allow all eligible Shopify Plus and Advanced merchants in the United States to sign up...
As consumers begin to adopt social media channels to make purchases, PYMNTS Intelligence found which apps shoppers are turning to for different kinds of retail products. By the Numbers The PYMNTS Intelligence report “Tracking the Digital Payments Takeover: Monetizing Social Media” was based on a...
March 22, 2024
As contextual commerce transforms online shopping, social media platforms are seizing the opportunity to integrate purchasing into their platforms. These apps and websites, once just avenues for sharing updates and connecting with friends, have become robust eCommerce ecosystems. From Facebook and Instagram to TikTok and Pinterest, these platforms have been integrating shopping functionalities, blurring the lines between social networking and online shopping. […]
December 12, 2023
Consumers are using social media to buy products, and apparel, beauty, and food and beverage are the three categories they shop the most. A total of 45.5% of consumers buy...
November 28, 2023
The very phrase artificial intelligence (AI) itself promises two things: intelligence and artificiality. And while it is the leverageable machine intelligence that businesses and organizations want, it is the inherent artificiality of...
November 08, 2023
Consumers are becoming increasingly connected on social media, and retailers are taking notice. In a bid to grow engagement and sales, merchants have taken to social media platforms to promote...
October 09, 2024
Instacart says it is expanding its advertising partnership with streaming TV platform Roku. As the food delivery company noted in a news release Wednesday (Oct. 9), Roku and Instacart have been collaborating since last year to offer advertisers insights to gauge the impact of TV ads on eCommerce purchases. Now, the companies are offering new […]
August 20, 2024
Thousands of additional brands that use Shopify can now make their products available for creators to tag in shopping-related videos on YouTube. YouTube and Shopify have expanded their partnership to...
June 18, 2024
You can make money as a social media influencer. But maybe not enough to get by. A report Monday (June 17) evening by The Wall Street Journal (WSJ) examines the...
June 17, 2024
Instacart has partnered with YouTube to make the video platform’s ads shoppable. In this pilot, select consumer packaged goods (CPG) brand partners of Instacart will be able to use shoppable...
