NEW REPORT: QSRs' Lagging Loyalty-Rewards Investment Hurts Innovation And Sales

Restaurant Readiness Index - July 2021

The quick-service restaurant (QSR) industry has a loyalty-rewards problem: Most are not offering enough. This as a new PYMNTS survey of over 500 restaurants and 25,000 U.S. consumers for our Restaurant Readiness Index, a PYMNTS and Paytronix collaboration, showing that bottom performers are now four times less likely to offer loyalty programs than their top-performing peers.

Inside the July Index:
  • 67 percent: Share of the average restaurant’s sales generated via orders placed digitally or over the phone
  • 55 percent: Portion of restaurants that believe digital payments are key to their future success
  • 52 percent: Share of restaurants that now offer loyalty and rewards programs

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