BNPL Bulks Up Sales Of Protein Shakes And Sports Nutrition Products

Buy Now, Pay Later Tracker® - August 2021

Sports nutrition is a big business, with consumers spending $14 billion on protein shakes and other supplements in 2020 to chase a healthy but pricey habit. In the “Buy Now, Pay Later Tracker®,” a PYMNTS and Afterpay collaboration, Stephen Zieminski, founder of wellness brand Naked Nutrition, discusses how new installment payments are helping improve access and boost conversion rates.

Inside the August Tracker

An interview with Stephen Zieminski, founder of Naked Nutrition, on how the company has tapped installment payment plans to make nutritional supplements more accessible to consumers and boost conversion
Recent headlines from the space, including a report showing that SMBs that are less than a decade old see 48% of their customers regularly use BNPL solutions and how 42% of Australian customers report using installment payment plans for three years or more
The Deep Dive examining how installment payment plan usage is up across all industries and why SMBs in particular stand to benefit from offering flexible payment options such as BNPL plans