Inflation Prompts 10x Increase in Consumers Reevaluating Subscription Value

Subscription Commerce Conversion Index - May 2022

Cost is the main reason consumers say they are not enrolling in subscription services, a factor cited by 22% of nonsubscribers in March 2022, up from just 2% six months ago. In the 2022 Subscription Commerce Conversion Index, a collaboration with sticky.io, PYMNTS surveyed over 1,900 U.S. consumers to get a behind-the-scenes look at how subscriber loyalty is being impacted by mounting costs.

Inside the May Index
  • 81%: Share of all U.S. adults who were using at least one type of subscription service in October 2021
  • 46 million: Estimated number of consumers who canceled or paused a subscription in the last year
  • 56%: Share of consumers who would be interested in a grocery subscription if product prices were lower

    First Name*

    Last Name*

    Title*

    Company*

    Country*

    Work Email*

    BY COMPLETING THIS FORM, I HAVE READ AND ACKNOWLEDGED THE TERMS AND CONDITIONS. 

    Subscription Commerce Report

    The Retail Subscription Features That Make Top-Performing Merchants
    The Replenish Economy: A Household Supply Deep Dive
    The Impact of Subscription Models on Consumer Choice
    How Retail Subscription Merchants Can Win and Retain High LTV Customers
    The Loyalty Factor
    Bridging the Gap Between Subscription Conversion and Retention
    Subscription Commerce Conversion Index: Subscribers Seek Affordability and Convenience
    Subscription Commerce Conversion: The Challenge Of Cheaters
    Subscription Commerce Conversion Index - July 2022
    Subscription Commerce Conversion Index: The Exclusive Access Effect Edition
    Subscription Commerce Conversion Index - September 2021
    Subscription Commerce Conversion Index - June 2021
    Subscription Commerce Conversion Index - April 2021