Money-Storing Apps Gain Favor With Consumers

Incentives and Rewards Driving Consumer Interest in Money-Storing Apps

Money-storing apps are more popular than ever, with seven out of 10 consumers using them to either purchase items or send money to friends. “Money-Storing Apps Gain Favor With Consumers,” a collaboration with Treasury Prime, draws on insights from 2,289 consumers to determine which features they prefer in such apps and how incentives could promote long-term use.

Inside the January Report
  • 37%: Share of consumers who store money only in general-purpose apps
  • 7%: Portion of consumers who store money only in merchant apps
  • 15%: Share of consumers who store money in both general-purpose and merchant apps

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