Why Credit Unions Must Act More Like Big Tech to Keep Members Loyal

Member-Focused Innovation Is CUs' Challenge in 2023

With just one in 10 FIs offering omnichannel account opening, CUs have an opportunity to gain ground in 2023, but they must take a page out of Big Tech’s playbook on leveraging data to personalize service, PSCU’s Brian Scott explained. Read more in the “Credit Union Tracker®,” a collaboration with PSCU.

Inside the March Tracker
  • A proactive approach to meeting member financial needs with useful and personalized products, offers and advice can boost loyalty and deepen community ties, according to insiders interviewed by PYMNTS.
  • CUs should invest in digital experiences focusing on the individual, not broad market segments, using multiple data streams to gain member insights.
  • Those CUs that can ease access for members wherever they are will see increased loyalty and chances for relationships to evolve.

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