In this edition of the Omnicommerce TrackerTM, we highlight beacon marketing successes, discuss what consumers want in return for loyalty and look at tackling fraud management in retail.
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[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”” parallax=”” parallax_image=””][vc_column width=”1/1″][vc_custom_heading text=”“Where You Go, I Will Follow”
” font_container=”tag:h3|text_align:left” google_fonts=”font_family:Oswald%3A300%2Cregular%2C700″][vc_column_text]Consumers who can’t afford a personal shopping assistant will no longer miss out.
Brands are more than willing to use beacon technology to fill the gap.
Target is the latest entrant to the beacon marketing bandwagon, joining the likes of Kenneth Cole, Coke, Aloft Hotels and a few airlines that are experimenting with those inconspicuous beepers that push deals and promotions to shoppers inside a store. Already on its way to becoming a 60-million unit market in 2019, this low-cost, low-energy device will be integral to the up and coming Internet of Things wave.[/vc_column_text][vc_custom_heading text=”Consumers Want to Be Loyal, But What’s In It For Them?” font_container=”tag:h3|text_align:left” google_fonts=”font_family:Oswald%3A300%2Cregular%2C700″][vc_column_text]Loyalty needs a reset in a big way and consumers are leading the way.
[/vc_column_text][vc_custom_heading text=”Tackling Fraud Management In Retail” font_container=”tag:h3|text_align:left” google_fonts=”font_family:Oswald%3A300%2Cregular%2C700″][vc_column_text]Using an ever-expanding range of payment methods and devices creates a number of challenges for retailers, including heightened exposure to risk and increased complexity for fraud management. A research study on omnichannel fraud management capabilities found:
To download the September Omnichannel Tracker, click here.
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