Gen Z Wants Credit Card Rewards, Just Not The Ones Banks Offer

The Credit Economy: The Role of Reward Programs in Consumer Credit Usage

Capturing top-of-wallet status for Gen Zs is about many things, including offering them credit card rewards they like. The problem for banks is that Gen Z is just not into the reward programs on offer. PYMNTS Intelligence’s latest study of 3,233 consumers, “The Credit Economy: The Role of Reward Programs in Consumer Credit Usage,” a collaboration with i2c, examines the what, why and how for issuers as they target this important consumer cohort.

Inside the January Report
  • 26%: Share of cardholders who had trouble redeeming rewards saying rewards were insufficient for desired purchases
  • 36%: Share of credit card holders who received cash back on any purchase in the last 90 days
  • 71%: Share of consumers very or extremely satisfied with the rewards program offered by their primary credit card

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