Canada’s fleet card market continues to grow, as Shell Canada and Electronic Funds Source this week launched the Shell Fleet Navigator commercial card. The MasterCard-branded card joins a growing list of fleet card products available throughout Canada, including from competing oil companies and payments networks.
By Jeffrey Green (@epaymentsguy)
Shell Canada Products is launching a joint commercial fleet card program in Canada with Electronic Funds Source LLC (EFS) the companies announced April 22. The product joins a large list of companies offering fleet cards in Canada.
Called the Shell Fleet Navigator commercial card, the Shell/EFS product will leverage EFS’s payments platform, the companies said in the product announcement. Participating fleets may use the card at more than 1,200 Shell-branded retail locations in Canada and some 800,000 Canadian location that accept MasterCard.
Under the Shell Fleet Navigator commercial card initiative, Canadian fleets may define their own fuel networks from any Shell or non-Shell fuel station in Canada where MasterCard is accepted. In doing so, they can better manage routes and gain efficiencies while also controlling fueling costs. Moreover, through the EFS platform, fleet customers also can receive dynamic prompting and reporting, along with unique and innovative controls when the card is used at participating Shell retail locations, the companies said.
“Having a global oil and gas company put their trust in EFS to deliver the right solution for their business needs in Canada speaks volumes for how EFS is approaching the industry,” Scott R. Phillips, EFS president and CEO, said in the announcement. “We are honored to partner with Shell and MasterCard on this exciting new commercial card program and look forward to mutually developing unique solutions that will transform payments.”
An EFS spokesperson declined to comment on the deal or on whether there were any fleet companies yet using the card, referring those questions instead to Shell Canada, which didn’t get back to PYMNTS.com by deadline. Shell Canada also offers the Shell Triton Card for smaller and local fleets.
EFS and Shell face significant competition in the Canadian fleet card market. PHH Arval, for example, similarly provides financial and management services for commercial vehicle fleets. The company says its PHH Service Card offers the largest fuel network in North America, with over 150,000 suppliers in the U.S. and more than 15,000 in Canada.
Petro-Canada also provides its own SuperPass comprehensive fuel-management program for Canadian commercial fleets. Fleet managers may set limits and restrictions on both fuel and non-fuel purchases such as fuel grade, tobacco and car washes; apply limits and restrictions by vehicle or driver; restrict card use by day, time and location; choose to have drivers enter their odometer readings with every fuel purchase; and instantly change restrictions online any time.
Other Canadian fleet card providers include Automotive Resources International, EMKAY North American Fleet Management Services, Esso, Foss Fleet Management Card, Corp-Rate Card, GE Capital Fleet Services, Jim Pattison Lease, Element Fleet Management, and WEX, Fleetcor (for CST Brands Inc. and Husky Oil Ltd.) and Wheels Inc.