Jumping into the lucrative world of in-app purchasing – where free games can make as much as $1 million per day – MasterCard will enable in-app payments for its MasterPass digital payment system beginning in early August, the company announced in recent blog post.
Retailers will be able to embed MasterPass deeper into their newest mobile shopping experiences by using MasterCard’s new API. Going forward from August, shoppers will be able make purchases in a single click. The goal of this program is to make it possible for users to have payments information all in one place without having to store payment information across numerous mobile apps.
This is particularly important for gaming in-app purchases where having to navigate to a new or different screen can utterly destroy the game play experience.
Merchants are taking interest. Starbucks Australia and Shaw Theatres Singapore are among the first to use the system.
“While MasterPass is creating the cornerstone of new shopping experiences across every channel today, we have an eye on the future. So in addition to global market expansion to markets like Brazil, Spain, and Sweden and ongoing growth in global merchant acceptance, we’re also building toward a mobile device-based payment future,” Vib Prasad, head of MasterPass Global wrote.
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