Recent study indicates that consumers do not want to be passive participants when protect their online security. While unsurprisingly widely dissatisfied with retailers and their capacity to meaningfully protect their data, the people who are seeing their data breached over and over are increasingly looking to take a more active role in protecting it.
This comes from a to a new study by ACI Worldwide and Aite. Over three-quarters of study respondents reported wanting to be alerted of suspicious activity on their card in real time, and over 70 percent wanted to work with banks to remove fraudulent transactions before they ever have a chance to post.
Given the tenuous retail security situation in 2014, it is unsurprising that the majority of respondents reported trusting financial institutions more than any other to protect their data. However, the margin on that was smaller than might have been expected, cyber-security and retails failure at it has had a spotlight on it all year; 58 percent believe banks do a better job than retailers do – majority but not a wide one.
However, worrisome for retailers, nearly a third of consumers just plainly think they are doing a bad job with cyber security, according to the report.
“Retailers have their work cut out for them to change consumer perception that shopping, be it online or in-store, is unsafe,” Mike Braatz, senior vice president of payments risk management solutions at ACI noted in a released statement.
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