Prime customers carrying the Amazon Prime Rewards Visa Signature credit cards have a shiny new perk coming their way — the card will now net them the same 5 percent cash back at Whole Foods that it currently captures on Amazon.com.
The move follows a series of Whole Food upgrades Amazon has announced of late. Most recently, Amazon sweetened its Prime offering care of Whole Foods with free, two-hour deliveries to Prime members in the Austin, Cincinnati, Dallas and Virginia Beach areas. In the near future, Amazon also plans to make Prime the rewards program for Whole Foods stores.
These benefits should help Amazon strengthen Prime. CEO Jeff Bezos has long said of Prime that his goal is to make its various offerings and rewards so numerous and useful that at some point it simply becomes “irresponsible” for consumers not to join up. That’s a bold statement, but Amazon Prime currently offers free shipping, music streaming, video streaming and various discount rewards on-site for Prime Members.
Apart from the Amazon Prime rewards Visa, which is only for Prime members, Amazon also offers a Rewards Visa that gives users 3 percent back on-site — a cashback offer that will also be migrating to Whole Foods.
Both of these cards offer 2 percent back at restaurants, gas stations and drugstores, and 1 percent on all other purchases.
The card, however, must have a Visa logo on it — as the Amazon Prime store card and the Amazon.com store card are only available for shopping on Amazon.com and other digital retailers that offer Pay with Amazon as an option.