The fall represents the tech giant’s biggest weekly decline for 2019, with the company losing about $75 billion of its market value since Friday. Now, Apple has a market cap of a little less than $900 billion, putting it behind both Microsoft and Amazon.
As a result, Morgan Stanley estimated that, in a worst-case scenario, Apple could see its earnings drop by nearly a quarter ($3 per share) due to the tariffs. Rosenblatt Securities Analyst Jun Zhang said the duties would lead to price increases for Apple’s Airpod, charging dock, Apple Watch and other products.
“We do not know yet if the retail price of the iPhone will increase in the U.S. However, we see the tariffs impacting Apple’s MacBook component costs,” Zhang wrote in a research note, according to Bloomberg.
Johns Hopkins University Applied Economics Professor Steve Hanke, a member of the Council of Economic Advisers under President Ronald Reagan, tweeted at the time: “Tariffs on Chinese imports are paid by Americans, not by the Chinese or their government. The president’s tariffs are simply a #tax on American consumers.”