Amazon is reportedly offering lower-than-market rates to influencers as it works to build a TikTok-like feed of photos and videos for its new social commerce project. The retailer is offering influencers $25 per video featuring two or more of its products at a time when...
Amazon is reportedly set to impose a new fee on third-party sellers who do not use the company’s logistics services. Starting in October, thousands of merchants who handle their own shipping will be required to pay a 2% fee on each sale in addition to the commission they...
Amazon has expanded its Sponsored Products ads to other apps and websites. This move aims to provide customers with more convenient and seamless shopping experiences, allowing them to discover and purchase relevant products beyond the Amazon platform, the company said in a Wednesday (Aug. 16) press release. Sponsored Products ads...
The high cost of insulin has been a sore point for consumers and politicians alike. To help manage this issue, Amazon Pharmacy debuted automatic, manufacturer-sponsored coupons to help patients save on insulin and other diabetes care products, according to a Tuesday (Aug. 15) company blog post. “Customers can save...
In the landscape of eCommerce, Amazon has been notorious for driving advancements and shaping behavior — something we all know as the Amazon effect. The company’s approach has changed shopping, resulting in new trends and expectations in the digital age. Now, Amazon is turning its...
Amazon has filed suit against two services it accuses of churning out bogus product reviews. “Fake reviews are primarily being driven by the emergence of an illicit ‘fake review broker’ industry,” the retail giant said on its blog Monday (Aug. 14). “These brokers approach customers directly through...
Amazon says it wants to give customers the power to review its reviews. To that end, the retail giant announced Monday (Aug. 14) the launch of an artificial intelligence (AI)-powered feature that highlights what other customers have already written about products. Writing on the company blog, Vaughn Schermerhorn — director...
Amazon is working toward reducing its use of packaging and now has millions of orders arriving to customers with no extra box. The retail giant has made changes both in-house and in conjunction with suppliers and vendors to reduce the need for extra packaging, and 11% of...
Amazon is reportedly scaling back its private-label business and cutting dozens of its in-house brands. The move comes as the retail giant fights to stave off antitrust actions, shore up profits and cut costs, The Wall Street Journal (WSJ) reported Thursday (Aug. 10). In a statement provided to...
