Apple Pay has the potential to influence the direction of a lot of things in payments, and today, we’d like to add “omnichannel” to the list. While the tech giant is brand new to payments, its ability to mobilize an ecosystem is above all others....
Meeting the needs of the omnichannel consumer is hard. Yet consumers have very little patience with merchants that can’t meet their needs. A new Vantiv Insight report provides new perspectives about why consumers give merchants a failing grade on their omnichannel report cards and what...
Online commerce has become more sophisticated over the years, with more and more consumers using the channel in new ways to buy and research products and services. And this is bolstering merchants’ need to build omnichannel strategies that include consistent experiences across both online and...
Understanding consumer preferences, expectations and shopping patterns and mapping those to retailer capabilities is all about having access to data and lots of it. Right? Well, maybe not. Maybe, better data, delivered faster is the ticket to omnicommerce success. This month’s Vantiv Omnicommerce Tracker benchmarks...
What does the year ahead look like for mobile commerce? A study by Vantiv offers some great insight in the trends we should see come to fruition throughout the remainder of 2014.
What can all SMBs learn about omnicommerce from a specialty coffee roaster in New Hampshire? The need to embrace omnichannel tools and techniques to maintain the same kind of personal relationship they have in their physical stores across all of the channels their customers want...
Last week Vantiv, Inc. announced that it had completed its acquisition of the payment technology firm Mercury Payment Systems, LLC. Vantiv paid $1.6 million in cash for the payments company. The move is expected to help Vantiv in its goal to strengthen and expand high-growth...
Mobile is the tool of choice for consumers and merchants as they meet at the intersection of on and offline commerce. But how to best use this powerful tool in pursuit of an omnicommerce vision is the subject of much debate and experimentation. Some retailers...
On June 4, Vantiv will host a Web seminar to discuss key findings in a new white paper “Omni-Integration Imperatives: Reaching the Omniconsumer.” During the event, representatives from both companies will provide detailed insights into what financial institutions and merchants can do to adjust to...
