For merchants looking to enhance customer engagement and maintain a competitive edge in a highly competitive market, loyalty programs are a vital asset. In fact, these programs, many tied to store or co-branded credit cards, can be used as a strategic tool to keep cardholders...
Customer engagement is key to staying ahead of the pack in a highly competitive market, so numerous merchants and brands offer loyalty and rewards programs, many tied to store or co-branded credit cards. Although these offerings are enough to entice consumers to register, they are...
Loyalty or rewards programs play a role in consumer shopping habits. Sixty-five percent of credit or debit card users prefer to shop with brands or merchants where they are members of loyalty or rewards programs. This is one of the findings in the PYMNTS Intelligence...
Delta Air Lines has said that recent changes to its frequent-flier program have received mostly negative feedback from travelers. In response to this feedback, Delta CEO Ed Bastian has said the airline went “too far” with the changes and has announced that modifications will be made...
Card reward programs are proving to be highly effective in building customer loyalty across industries, especially the travel sector, which is roaring back after several years of deep losses. That’s according to “Leveraging Item-Level Receipt Data: How Card-Linked Offers Drive Customer Loyalty,” a PYMNTS-Banyan study...
As restaurants look to reach new consumers and build loyalty, card-linked offers can go a long way, PYMNTS Intelligence reveals. By the Numbers According to the report “Leveraging Item-Level Receipt Data: How Card-Linked Offers Drive Customer Loyalty,” which draws from a July survey of more...
As grocers look to boost loyalty and drive adoption, card-linked offers can help them reach half of all shoppers. By the Numbers For the new report “Leveraging Item-Level Receipt Data: How Card-Linked Offers Drive Customer Loyalty,” PYMNTS Intelligence surveyed more than 2,000 U.S. consumers in...
Most consumers shop with brands and merchants where they are members of a loyalty or rewards program. Moreover, 4 in 10 consumers prefer cards with personalized rewards as these programs provide economic incentives to increase customer loyalty. One-third say they would switch to shopping with...
For wealthy travelers, flying is reportedly no longer that important to Delta’s frequent flyer program. The airline had kept its SkyMiles loyalty program linked to flying as its competitors chose a different path: rewarding travelers for spending with their credit cards, The Wall Street Journal...
