For shoppers with the most cash to burn, PYMNTS Intelligence data reveal, store-specific card-linked rewards go the longest way toward driving spending. By the Numbers The report “Card-Linked Offer Growth Hinges on First-Time Users,” a PYMNTS Intelligence and Banyan collaboration, drew from a February survey...
A payment is never just a payment. Increasingly, it is a gateway into a lifelong customer relationship. And with the recent trend across the payments landscape of financial services firms like JPMorgan Chase and PayPal creating their own ad networks that use data from user purchases, the integration...
Consumers who use card-linked shopping offers, which provide special savings or rewards attached to a merchant or product, return for more — most do. But what about the 21% of past users who never return? PYMNTS Intelligence finds that if those who used these offers...
Experian acquired a stake in Reward, which powers bank and retail rewards programs. “The investment cements an existing commercial partnership between Reward and Experian,” the companies said in a news release Wednesday (May 22). “This further collaboration will focus on leveraging Experian’s rich data and audience activation capabilities to...
Once card holders are made aware of how they can earn rewards by using their credit and debit cards to pay for goods and services, most are hooked. That’s according to the PYMNTS Intelligence report “Card-Linked Offer Growth Hinges on First-Time Users,” which was based on surveys with more...
More than 80% of credit card users now receive reward offers from their card issuers and, on average, 72% of those rewards get used within 90 days. Meanwhile, 71% of consumers tell PYMNTS Intelligence that they are highly satisfied with the rewards that their primary...
No matter which side of the Atlantic they are on, grocery shoppers want loyalty programs with smarter, more relevant messaging, and merchants across the United Kingdom and the United States are rising to meet this demand. U.K. grocery giant Tesco, for its part, is looking to drive rewards adoption...
Domino’s said its decision to relaunch its rewards program last year is paying off. The quick-service pizza chain released quarterly earnings results Monday (April 29) showing a 5.6% increase in U.S. sales, with management pointing to the rewards program as a driver of that growth. “The program is delivering on...
It was restaurateur and self-styled pop culture icon Guy Fieri who said recently: “Food is not just eating energy. It’s an experience.” It’s a statement that rings true for Steve Fusco, president at Rewards Network. As head of a company that brings customers, data, financing...
