During the 2023 holiday shopping season, card-linked offers gained popularity as consumers sought ways to manage their spending amidst rising prices. In fact, nearly two-thirds of cardholders incorporated card-linked offers into their holiday spending, with 27% stating their strong likelihood to continue doing so. This is according...
Tory Marpe, vice president of loyalty and CRM at The Container Store, told PYMNTS that the days of one-size-fits-all loyalty programs are over. “If you have a loyalty program, customers expect there to be personalization,” she said. Time is precious to us all, and when...
As budget-conscious shoppers seek card-linked offers, PYMNTS Intelligence reveals that product-specific deals can go a long way towards engaging cost-sensitive grocery shoppers. By the Numbers The new report “Leveraging Item-Level Receipt Data: How Merchants Engaged Holiday Shoppers With Card-Linked Offers,” a PYMNTS Intelligence and Banyan...
The 2023 holiday shopping season provided little reprieve from rising prices, and United States consumers sought ways to manage spending. This made card-linked offers especially attractive to budget-conscious shoppers. In fact, discounts and rewards were key drivers of consumer interest in and use of these...
CVS Pharmacy, the retail division of CVS Health, simplified its loyalty program by consolidating it into one membership with two tiers. With both tiers of the ExtraCare program, CVS Pharmacy will offer in-store savings, online sales and personalized deals that will be emailed or texted...
Personalized offers have become a driving force in consumer behavior in today’s fast-evolving market landscape, reshaping shopping habits and influencing brand loyalty. The ability to tailor offers to individual preferences has motivated consumers to break their usual habits and explore new merchants, fostering an environment...
Visa has introduced a rewards program designed to connect with consumers in virtual spaces. The company’s Web3 Loyalty Engagement Solution is designed to help brands reach customers via programs such as “gamified giveaways” and “augmented reality treasure hunts,” along with new ways to earn loyalty points, per...
One might expect consumers of older generations, such as baby boomers and seniors, to be most loyal to brands or stores where they shop. These consumers can have built familiarity and comfort with brands for a longer time and may be reluctant to explore new...
Technology, and the digital transformation of the economy overall, have reshaped the concept of customer loyalty. Add to that the integration of payments innovation, and the loyalty program ecosystem of today is nearly unrecognizable compared to years past. “The phone has been the cohesive unit...
