Loyalty & Rewards

B2B Payments
Mack Trucks Getting Into The Loyalty Card Biz
October 28, 2014

The people at Mack Trucks are offering a $1,500 Mack Trucks Loyalty Reward card for any truck purchase until the end of the year. “OOIDA members know that Mack has their back with the dependability and dealer support network needed to deliver their cargo on...

Apple Pay
One Banker’s View Of Apple Pay Threats
October 24, 2014

Apple has signed up more than 500 banks for Apple Pay, but some bank executives whose institutions are on board with the new payments system are feeling defensive, according to American Banker. Apple’s terms represent “the most one-sided agreement I have ever seen,” said Michael...

Cool
Is Mobile The Key To Better Loyalty Programs?
October 23, 2014

Pop quiz—what is the best type of customer?  Although “rich” might be the easiest go-to answer, “loyal” is perhaps a better answer because, over the life of a business, a loyal customer who buys often and recommends the establishment to others is more valuable than a...

Discover CEO “Expects” To Join Apple Pay
October 22, 2014

Discover CEO David Nelms declared late Tuesday (Oct. 21) that his brand–the largest of the card brands to not join Apple Pay–will indeed soon be an Apple Pay partner. “I would say that we certainly do expect to be participating  in Apple Pay. We don’t...

Controversial
What Only The “Almost Famous” Know About Payments
October 20, 2014

Nobody in the real world likes failure.  When new business ventures are launching, entrepreneurs talk about the great and potent success they plan to enjoy, not the many valuable lessons they will learn in the wake their inevitable failure – a reality is that 99.99...

Loyalty & Rewards
Starbuck Mobile Ordering Hits Portland, U.S. Launch 2015
October 20, 2014

Mobile ordering is a buzz in Portland’s Starbucks market, as the company announced a new app Thursday (Oct. 16) that will enable customers to order and place up from chosen location. “Mobile ordering will deliver convenience, frequency and speed of service and over time, become the fastest and...

Loyalty & Rewards
Chase Payments Reinvents Its Loyalty Program
October 16, 2014

Faced with research that shows many U.S. customers consider a strong rewards program more important than interest rates when choosing which credit card to use, Chase has launched a new site aiming to make its rewards more personalized, according to Finextra. Roughly a third of...

Investment Tracker, October 15
October 15, 2014

Click here to see this week’s investment tracker. Interview With Spreedly   Tokenization is not a new idea, but since the announcement of Apple Pay and its much-praised tokenized security protocol, it is a hot idea. Lately it seems a consensus is emerging amongst payment...

Consumer Finance
Why Retailers Love Store Credit
October 14, 2014

You can get a store credit card at just about any retailer. The standard question has left consumers with the often split-second choice of asking themselves at checkout: Should I open this credit card? The short answer: Yes and No. Rewards can be high, but...