White Castle recently launched a mobile-ordering service, but the regional quick-service restaurant chain reportedly is holding off on loyalty initiatives. White Castle’s app allows users to place orders from their device after they open an account. The app, however, does not include features that could...
The National Football League leveraged beacon technology to transmit information via its mobile app during the Super Bowl and to reach out to potential shoppers. Beacons were placed throughout the area where Super Bowl celebrations were being held. users of the NFL’s mobile app received...
OTI has launched a consumer-oriented automatic payment solution for gas stations. EasyFuel Plus is similar to an OTI offering for commercial purposes. It features a contactless reader attached to a vehicle’s fuel inlet. Once the driver begins refilling, the payment process is activated automatically. “This...
PayPal President David Marcus voiced frustration in a recent memo to employees at the company’s San Jose office. He cited an alleged lack of interest among employees in using PayPal’s service, VentureBeat reported on Feb. 12. “It’s been brought to my attention that when testing...
Businesses that engage in crowd funding sometimes find that their customers aren’t OK to the idea. The Chocolate Room, a Brooklyn-based establishment profiled by The New York Times on Feb. 13., experienced problems with its clientele after launching an effort to raise money for a...
MasterCard and Uber are teaming this Valentine’s Day to deliver two special holiday deals to both Uber users and MasterCard cardholders. Uber’s on-demand skywriting service, UberSky, will offer a promotional $500 price tag, down from the original $10,000. MasterCard cardholders also are eligible to have...
A group of MIT students is fighting back against a subpoena issued by the state of New Jersey related to their Bitcoin mining activities. The group developed a program called Tidbit, which lets website visitors use a simple tool to mine bitcoins instead of viewing...
03 March 2013 Loyalty, which helps drive consumer behavior when it comes to payment choice, will be equally important in mobile commerce. But it will need to be reinvented to accommodate the change in technology, according to a new report. In the report, Euromonitor International notes...
05 March 2014 Last year NCR moved to directly challenge companies like Square with the release of its take on the virtual cash register: Silver. Silver is a set of retail hardware and software applications that run off of an iPad. Now NCR is going...
