Mobile Commerce

Mobile Commerce
New Tools Counter Shopping Cart Abandonment
October 29, 2014

Adobe has upgraded its shopping cart abandonment package to deliver realtime data and the ability to immediately reach out to that shopper. The earlier version had a 24-hour lag, according to a story in VentureBeat. Interestingly enough, Adobe warns retailers to be cautious and to...

MasterCard Surprises World Series Fans With Apple Pay
October 29, 2014

Throughout the 2014 baseball season, MasterCard has been surprising fans with Priceless Surprises. After Apple Pay's recent launch, MasterCard, together with Major League Baseball Advanced Media, surprised MLB fans by enabling the new payment technology at both the Kansas City Royals and San Francisco Giants...

Mobile Commerce
Neiman Marcus Mobile Innovation
October 29, 2014

High-end fashion retailer Neiman Marcus is rolling out a new feature in its mobile app that won’t just let customers search for products they like, but lets them buy the products seconds after they see an item on the street, according to Internet Retailer. The...

Wells Fargo’s Paying Shoppers To Try Apple Pay
October 29, 2014

If you’re going to go mobile payments, then really do it. That seems to be the approach of Wells Fargo, which is paying credit card customers $20 to sign up for Apple Pay. Debit and prepaid customers will only get $10 to sign up and...

Apple Pay
Why mPOS is No Exception to the Apple Pay Effect
October 28, 2014

In the weeks following the Apple Pay debut, players in the industry have been figuring out ways to complement, or compete against, the new mobile payments juggernaut. Within the world of mPOS, that means Apple Pay is being worked into existing platforms – a work...

Why Don’t More Consumers Use Apple’s Passbook?
October 28, 2014

Although it’s widely known that Apple Passbook is an area that very few shoppers have bothered with yet, what is less clear is why and whether Apple Pay’s repeated use of Passbook is going to motivate shoppers to try it directly. A report from Flagship...

Mobile To Fuel Holiday eCommerce
October 28, 2014

U.S. e-commerce sales are on track to beat last year’s numbers by $61.4 billion — a figure that eMarketer reported will continually increase as mobile commerce draws in a larger e-commerce audience. E-commerce in 2014 is projected to reach $305.7 billion, a 15.7 percent increase from last...

Mobile
Twitter Struggling To Articulate Its Payments Strategy
October 28, 2014

It’s no secret Twitter wants to be the next big player in E-commerce, but it is a mystery, at least to those listening in to Monday’s (Oct. 27) call with investors, how. Some three-and-a-half months after buying CardSpring, a payments infrastructure firm, company executives had...

Apple Pay
Quick Signups: In 72 Hours, More Than One Million Cards On Apple Pay
October 28, 2014

Apple CEO Tim Cook said that more than one-million payment cards were activated within Apple Pay within 72 hours of its launch a week ago. Cook also dismissed the CVS and Rite Aid decision to back down to MCX and stop accepting Apple Pay as...