Get onboard the omni train or wind up in the commerce junkyard. That’s the message that consumers and their rising expectations are sending businesses that have been sitting on the omnichannel sidelines, perhaps hoping “game over” isn’t the inevitable outcome from lack of participation. As...
Reality may or may not bite, but virtual reality sells. In the latest Omnicommerce Tracker™, PYMNTS caught up with Beck Besecker, cofounder and CEO of AR and VR solution provider Marxent, to find out how augmented and virtual reality apps are turbo charging the consumer...
No longer a figment of innovative imaginations and fictional futuristic stories, augmented reality (AR) and virtual reality (VR) technology is increasingly having an impact on, well, reality. This is especially true for retailers, as retail companies from around the omnichannel space look to appeal to...
In retail, the “O’s” have it — online and omnichannel — which is driving traditional brick-and-mortar powerhouses to invest more time, effort and resources there. This month’s Omnicommerce Tracker™ features the latest news on how retailers are doing that, plus an interview with Brendan O’Meara,...
In retail, the “O’s” have it — online and omnichannel — which is driving traditional brick-and-mortar powerhouses to invest more time, effort and resources there. This month’s Omnicommerce Tracker™ features the latest news on how retailers are doing that, plus an interview with Brendan O’Meara,...
How do you design an omnicommerce strategy without a brick-and-mortar store? For this month’s Omniommerce Tracker cover story, PYMNTS spoke with Kristin Richmer, head of brand marketing at online footwear and apparel retailer Zappos, about the challenges and advantages of building a successful omnichannel strategy...
It’s looking like a very omni new year, so far. If the early goings in 2017 are any indication, with several companies debuting new features as the calendar flipped over into the new year, many major retailers are likely planning innovative omnichannel makeovers in the...
The impact of omnichannel across the retail ecosystem is significant, but the 2016 holiday season is shaping up to provide a clear picture of just how impactful the influence of omnichannel is. Craig Gass, CEO of Qualpay, joined Karen Webster for a live digital discussion...
There’s no doubt that being able to meet shoppers across any channel at any point in their shopping journey is important, but that doesn’t make going down the omnichannel path any easier. If fact, just because a merchant is omnichannel doesn’t necessarily mean it’s doing...
