In an effort to empower content creators and maximize revenue potential, YouTube has unveiled features that simplify the marketing and sale of products within videos. These additions aim to enhance the shopping experience for viewers while providing creators with additional opportunities to monetize their content, according...
Spotify said it doesn’t want music fans to have to wait for new artist merchandise. The streaming audio platform announced Monday (Oct. 16) that it was adding a dedicated “Merch Hub” to its app to make it easier for listeners to browse and shop for productions from...
Caviar is now mainstream. Once considered a luxury reserved for the elite, caviar exceeded $100 million in U.S. sales in 2022 and is expected to reach $465 million in 2023, according to market research firm Fact.MR. The surge in popularity comes as many Americans are...
Social media platform X is teaming up with Paris Hilton and her digital ad agency 11:11 Media on shopping and video projects. X CEO Linda Yaccarino said in a Monday (Oct. 2) post on the social media platform formerly known as Twitter that Hilton — “the queen of pop culture, music, business and...
TikTok’s plan to invest heavily in Indonesian eCommerce is apparently hitting a roadblock. As Bloomberg News reported Thursday (Sept. 28), the company is now subject to new rules in Indonesia that block social media platforms from handling direct payments for online purchases, a distinction that so far applies...
X CEO Linda Yaccarino has reportedly expressed optimism about the platform’s future profitability. Speaking Wednesday (Sept. 27) at Vox Media’s Code conference, Yaccarino, who has been leading X for 100 days, defended the company’s progress under owner Elon Musk, Reuters reported Wednesday. Yaccarino said X could reach profitability early in 2024,...
Pinterest, a place for inspiration, is finally considered a shoppable destination, according to users of the platform. During the company’s first investor day on Tuesday (Sept 19), the social platform reported that over half of its users view it as a prime shopping hub. “We’ve...
TikTok is rolling out its shopping platform to its U.S. audience. “TikTok Shop will now bring shoppable videos and LIVE streams directly to For You feeds across the country — and give brands, merchants and creators the tools to sell directly through shoppable content on...
TikTok’s new Shop marketplace, which has launched to some users in the United States, has reportedly raised concerns about product authenticity and data privacy. The early version of the social media app’s eCommerce marketplace in the U.S. showcases low-priced products from China, drawing comparisons to the challenges Amazon has faced with...
