Amid rapid changes in social media, Partners Coffee noted that, for smaller, direct-to-consumer (D2C) brands, marketing on these platforms is becoming less and less worthwhile compared to more direct communication. In an interview with PYMNTS, Andrew Costaris, director of customer experience at the coffee roaster, which operates a...
Short-form video app Triller’s reported number of users doesn’t match the estimates of market intelligence firm Apptopia. While Triller reported 550 million lifetime sign-ups on its S-1 filing, Apptopia estimates the app has been downloaded 73.2 million times since its launch, TechCrunch reported Monday (Aug. 21). The...
X owner Elon Musk said Friday (Aug. 18) that users of the social media platform formerly known as Twitter will no longer be able to block content posted by unwanted followers. “Block is going to be eliminated as a ‘feature’, except for DMs [direct messages],”...
X, formerly known as Twitter, is ending its promoted accounts offering. Promoted accounts, which are also known as “Follower Objective” ads, are one of the platform’s oldest ad formats and generate $100 million of its annual revenue, Axios reported Tuesday (Aug. 15), citing an unnamed...
TikTok is apparently attempting to integrate with Lemon8, its sister social media platform. That’s according to a report Friday (Aug. 11) by TechCrunch, citing information by product intelligence company Watchful.ai. The collaboration appears to involve TikTok creating a feature that lets users sync Lemon8 posts to TikTok, and...
X, the social media platform formerly known as Twitter, will continue rolling out brand-safety tools for advertisers. The platform is committed to free expression while also protecting brands, X CEO Linda Yaccarino said during a live audio event held Thursday (Aug. 10) on X, The Wall...
If you want to watch Elon Musk fight Mark Zuckerberg, you’ll need an X account. Musk said Sunday (Aug. 6) that his planned and still unscheduled cage fight with the Facebook founder/Meta Platforms CEO will stream live on his social media platform, formerly called Twitter. The two multibillionaires...
Fourteen percent of consumers, representing approximately 36 million shoppers, buy items through social media. However, as illustrated in “Tracking the Digital Payments Takeover: Monetizing Social Media,” a PYMNTS and Amazon Web Services (AWS) collaboration, the ones that do rate their experience as highly satisfactory. An...
Pinterest reported 8% growth in monthly active users (MAUs), reaching 465 million. Although this growth rate was similar to the previous quarter, the company noted that users were spending more time on the platform, thanks in part to improved post and ad recommendations made possible...
