As social commerce comes to occupy a growing role in retail overall, Generation Z consumers are the most likely to seek shopping inspiration from influencers. By the Numbers The PYMNTS Intelligence special report “Generation Zillennial: How They Shop” is based on responses from more than...
User growth at X has reportedly slowed since Elon Musk’s takeover in 2022. As the Financial Times (FT) reported Tuesday (July 9), the social media platform once known as Twitter is dealing with new competition from Meta-owned Threads, while Musk’s presence continues to be divisive....
As retailers and marketplaces look to summer sales to win the spending of budget-strapped consumers, TikTok Shop is joining the mix with its own discounting event. TikTok announced Thursday (June 27) its “Deals For You Days,” with discounts on “thousands of products” from brands ranging...
As businesses look beyond traditional marketing channels to reach and influence consumers, one surprising player that has emerged is LinkedIn, with merchants extending the platform beyond B2B into B2C. Amazon, for instance, has garnered a following of 31 million on the platform. The company posts...
Pinterest has begun letting users share videos of their favorite boards to other social platforms. That’s due to a new feature called board sharing, designed to court the world’s youngest and most-digitally engaged generation. “Gen Z makes up over 40% of our global monthly users on Pinterest...
X is reportedly preparing for a multiyear campaign to launch its payments business. But when that happens, Bloomberg Businessweek reported Tuesday (June 18), the Elon Musk-owned social media app sees payments as a way to bolster its business via “increased participation and engagement” on its platform. The...
You can make money as a social media influencer. But maybe not enough to get by. A report Monday (June 17) evening by The Wall Street Journal (WSJ) examines the hardships facing the people who try to earn a living by posting content on social media....
Pinterest has launched a partnership with composable commerce platform VTEX. The new collaboration is designed to help consumer brands expand their social commerce footprint and connect with more customers, the two companies said last week. According to a news release, VTEX’s platform lets its 2,600...
Meta’s recent news that it is seeing a surge in younger users may help set the stage for a rising tide in social commerce. The platform model — not just for Facebook, but for X and for others — connects users and advertisers and merchants....
