TikTok has reportedly decided to put its plans for expanding its eCommerce business in major European markets on hold. Instead, the ByteDance-owned social media platform will concentrate on growing its presence in the United States, its most lucrative market, where it faces potential divestment or...
TikTok has denied a Reuters report that it is developing a clone of its recommendation algorithm specifically for its 170 million U.S. users. Reuters reported Thursday (May 30) that the social media platform aims to create a version that operates independently of its Chinese parent...
TikTok has reportedly lowered the threshold to join its affiliate program from 5,000 followers to 1,000. This change was not officially announced by TikTok, but it was noticed by users of the social media platform, Bloomberg reported Wednesday (May 23). The lower threshold will allow more creators to make...
Social commerce is not just for fast-fashion — young consumers wanting to expand their wardrobes are looking to their social feeds to inspire their luxury fashion purchasing. Ralph Lauren shared in its fourth quarter fiscal 2024 financial results Thursday (May 23) that revenue increased slightly year...
As consumers increasingly look for guidance from trusted friends and content creators to inform their shopping, Uber is integrating a social element into its Eats platform. On Wednesday (May 17) the mobility and delivery company announced a range of new features at its GO-GET 2024...
The creator economy landscape is rapidly evolving, with platforms and companies vying to support independent creators in monetizing their work and achieving financial stability. Joining the fray is Web3 startup Matera, which aims to address the monetization challenges prevalent in the creator economy by bridging the...
TikTok saw its U.S. eCommerce merchant base more than double at the end of 2023. The social media platform says TikTok Shop had more than 500,000 merchants selling to American users at the close of last year, according to a Tuesday (April 30) report by Bloomberg News, citing...
LTK now offers new, longer-format videos on its commerce platform for creators. The company has also added a new Products Tab and Link Optimization technology, LTK said in a Tuesday (April 30) press release. “We continue to invest in improving our tech and designing experiences...
TikTok’s general counsel is stepping down to focus on fighting a pending U.S. ban. Erich Andersen, who is also general counsel for TikTok parent ByteDance, will leave that role in June and become special counsel to the company, according to an announcement Friday (April 26), two days after a...
