LinkedIn reportedly entered the influencer marketing business with last week’s launch of an offering that lets advertisers pay to amplify posts from independent creators. These new Thought Leader ads present an opportunity for brands to turn creators into brand ambassadors, as is commonly done on...
With social apps leading the charge in shoppable content, more traditional entertainment companies such as Paramount are seeking new solutions to hold their own amid the rise of commerce-integrated media. The entertainment provider recently partnered with Shopsense AI, an artificial intelligence (AI)-powered retail media platform...
YouTube has added new shopping features for use by creators. “We’re excited to announce even more updates so viewers can shop for new favorites from the most loved creators,” Aditya Dhanrajani, director of product management, YouTube Shopping, wrote in a Tuesday (April 9) blog post. One of...
Even as the future of TikTok hangs in the balance, brands continue to leverage the platform’s wide audience of young consumers to drive engagement and sales. E.l.f. Beauty, for instance, announced Friday (March 29) that its e.l.f. Cosmetics business was the first brand to be showcased...
Social commerce platform Flip has raised $144 million in a Series C funding round. The firm will also relaunch its marketing platform for brands to incorporate AXON artificial intelligence (AI) technology from AppLovin, which made a $50 million investment in the funding round, the companies said in a...
Social media platform Discord reportedly plans to add advertisements after a history of dismissing them. The ads will begin appearing on Discord’s free platform this week, The Wall Street Journal (WSJ) reported Saturday (March 30), citing sources familiar with the company’s plans. The ads are from video...
YouTube has launched Members-only Shorts, an option that lets creators share content only with subscribers. This option enables creators to offer additional perks to their subscribers, the video sharing platform said in a video posted Wednesday (March 27). To use this option, creators go to...
Social media platforms like Facebook, Instagram, TikTok and YouTube have become an integral part of daily life for millions of users worldwide, revolutionizing communication, connectivity and consumer behavior. Consumers have access to information, entertainment and interactions with brands and products. This influence on consumer decision-making processes is becoming increasingly profound, spanning...
Many consumers are put off by social commerce, not wanting to have their social connection interrupted by product promotion. By the Numbers For the report “Tracking the Digital Payments Takeover: Monetizing Social Media,” PYMNTS Intelligence surveyed nearly 3,000 U.S. consumers to understand the factors driving...
