They used to say, “There’s an app for that.” Now they’re saying, “There’s a subscription for that.” With the rise of subscription commerce, it seems there’s a subscription for everything: Meals, movies, cars, contact lenses, fitness, fashion, fragrance, even feminine hygiene products — all can...
In an effort to reach drivers who want the convenience and variety of a subscription, Mercedes-Benz is rolling out a pilot service called the Mercedes-Benz Collection. Drivers will be able to access Mercedes-Benz vehicles in Philadelphia and Nashville with the launch, the company said in an announcement. “We’re...
Whether it's Netflix or Hulu, binge-worthy content is one key to video streaming services' success. That’s a mantra digital health and fitness company Sweat.com is taking to heart. In the latest Subscription Commerce Tracker, CEO Tobi Pearce explains how the company he co-founded with Kayla...
At some point, most have experienced “just one episode” turning into an all-day Netflix binge. So it may come as no surprise that the value of the over-the-top video services market is expected to hit $54.1 billion by 2020, with video streaming defending its title...
Churn is an endemic problem for all subscription businesses. There are two sides to the issue: one that grabs the lion’s share of the spotlight and one that doesn’t — but should. Intentional churn — when consumers opt out of a subscription service — is...
Through a regulatory filing, Helios and Matheson disclosed on Tuesday (May 8) that it has been losing an average of $21.7 million in cash on a monthly basis between September and April. Shares in Helios and Matheson, which is the parent company of MoviePass, plummeted by almost...
The meal kit delivery industry is all about pre-packed sameness wrapped around a subscription model, with convenience as a key lure. But so are famous chef-inspired recipes, and all of the ingredients that make it a cinch to cook on-demand at home. It’s also what...
In many businesses, acquiring customers used to be a function of where the business was located — a high traffic intersection for a convenience store or a well-heeled mall for a clothing retailer. Technology, of course, changed all that. It’s also made the offering of...
Subscriptions are seemingly available for anything, from the more established Software-as-a-Service (SaaS) offerings like the latest iteration of Microsoft Office to video-streaming services like Netflix. In recent years, subscription services have come to encompass dinner, children’s books, clothes, even bones. It’s no wonder there are all...
