In the world of retail subscription commerce, loyal subscribers play a crucial role in driving revenue and are essential for the success and survival of merchants. In “Subscription Commerce Readiness Report: The Loyalty Factor,” PYMNTS Intelligence reviewed the state of play for retail product subscriptions,...
Retail product subscriptions have become increasingly popular among consumers, offering convenience and personalized experiences. And as the subscription industry continues to grow, providers are expanding their offerings and subscription models to cater to consumer preferences. According to PYMNTS Intelligence in the report “The Impact of...
Consider it another form of splurge for the young generation, which represents an oversized share of segment subscribers. Mystery boxes, where subscribers get “surprised” with items focused around themes ranging from Star Wars to seasonal swag are seeing continued success amongst the youngest segment of adult consumers....
The most lucrative retail subscription customers are discerning consumers who fall into two groups: multi-model subscribers with a balanced portfolio of different subscription types and VIP subscribers attracted to special membership tiers. Subscribers in these groups represent the greatest lifetime value (LTV), on average, among...
In a bid to increase revenue and cater to more intentional daters, dating apps such as Tinder, Bumble, and Grindr are testing the waters with higher-priced subscription tiers, with additional features such as unlimited swipes that can increase users’ chances of finding a match. Match Group, the owner of...
British sandwich and coffee chain Pret A Manger is set to expand its monthly coffee subscription service to the United States and France, according to a Thursday (Aug. 24) press release emailed to PYMNTS. The move comes after the service’s success in the United Kingdom, where...
Retail subscription commerce has become increasingly popular, with more consumers asking for easier ways to seek out new content and services in a curated environment. And there’s data to back it up. The average consumer spent $273 monthly on subscriptions in 2021, up from $237 in...
Loyal subscribers are worth their weight in gold to retail subscription merchants. A subgroup of loyal customers we called “loyalists” yield higher lifetime value (LTV) to providers than other groups of customers. PYMNTS’ research finds that loyalists make up 30% of the client base but...
Even as subscription rates falter overall, the robust offerings of pet supply subscriptions — plus the emotional attachment to beloved pets — have bolstered the segment’s margins. Time and again, consumers make clear that people plain love their pets. From only buying the best to ridesharing apps and...
