Digital transformation is making its way around the globe at the pace of individual markets. Some pose greater challenges than others while also representing massive opportunities. Türkiye is such a market. Straddling the east and west, it’s a nation of 85 million consumers, half of...
Competition in the eCommerce space is increasing as customer acquisition costs continue to rise. Thomas Marks, head of growth at sticky.io, attributes the growing competition to new eCommerce businesses bursting onto the scene while existing eCommerce brands enter the subscription commerce space. Consumer expectations around subscription...
In what’s already becoming another tumultuous economic year, direct-to-consumer (D2C) businesses may want to prioritize the prevention of two things: failed payments and fraud. 2023 has already been particularly tough for subscription companies, with 48% of businesses in the sector expecting challenges in attracting new...
DoorDash wants its DashPass subscription offering to reach the scale of Netflix and Amazon Prime. On a call with analysts Thursday (Feb. 16) discussing the San-Francisco-based aggregator’s fourth quarter 2022 financial results, CFO Prabir Adarkar (soon to take over as president and COO) stated that, while DashPass membership...
After 2022’s “great unsubscribe,” subscription brands are hyper-focused on strengthening retention for the year ahead. That’s what Thomas Marks, head of growth at eCommerce subscription management and recurring billing platform sticky.io, told PYMNTS. Marks said that while 2022 was a challenging year for many subscription...
Customer lifetime value might be the most important metric for subscription companies to track in 2023. Those companies that can extend subscribers’ commitments by even a few months can accelerate ongoing revenue streams. A report noted that maximizing customer lifetime value will be one of...
Subscription merchants that fail to offer multiple ways for consumers to buy their products will see their sales take a hit, says Bean Box CEO Matthew Berk. Only giving consumers one way to buy and pay is a key driver of voluntary churn, especially in...
Economic worries, such as stagnant wages, increasing interest rates and inconsistent inflation, are piling up on consumers, forcing them to examine their spending. As they adjust, subscriptions are likely to be on the chopping block, making it increasingly vital for subscription-based companies to avoid cancellations....
Electric vehicles (EV) are driving the electrification of the European auto market. In the U.K., for example, 16% of all new car sales in 2022 were battery EVs, which according to Rui Ferreira, CCO at London-based EV subscription service Onto, points to a strong growth...
