Subscriptions

Subscriptions
Lowe’s Targets Subscribers With Personalized Home Repair Support
November 04, 2024

The Lowe’s Digital Home Platform, announced by the home improvement retailer Monday (Nov. 4), gives members of the MyLowe’s Rewards program access to free, personalized information about products in their homes. This includes warranties and manuals, maintenance recommendations and how-to content, and recommended subscriptions and...

Subscriptions
NY Times Sees Digital Subscriptions Slow as Consumers Cut Spending
November 04, 2024

The New York Times has reportedly seen digital subscriptions slow amid weakened consumer spending. The media company added 260,000 digital-only subscribers during its third quarter, down from 300,000 in the prior quarter, Reuters reported Monday (Nov. 4). Analysts expected the publication to add 280,200 subscribers....

Subscriptions
Subscription Economy Faces New Consumer Expectations, Regulatory Demands
October 18, 2024

While Netflix raised membership prices in Japan, Italy, Spain, and parts of Europe, the Middle East and North Africa (EMEA), it faces an evolving subscription economy framed by consumer demand for transparency and control. This week’s ruling by the Federal Trade Commission introducing a “click-to-cancel”...

Subscriptions
Disney Streaming Options Now Part of Kroger Paid Membership Program
October 08, 2024

The Kroger Co. added Disney streaming options to its paid membership program. New enrollees and existing members of Boost can select Disney+ Basic (With Ads), Hulu (With Ads) or ESPN+, adding it to their membership benefits at no extra cost, with the length of the...

Subscriptions
CNN and Reuters Move News Behind Paywalls
October 01, 2024

CNN and Reuters are joining other digital news platforms in setting up paywalls to increase revenue. CNN began asking some of its readers to pay $3.99 per month to gain access to its reporting Tuesday (Oct. 1). It will push for subscriptions after users have...

Subscriptions
Netflix Co-CEO: Putting the Audience First Is Key to Authentic Personalization
September 20, 2024

Being authentic is a great way for any brand to elevate personalization to its customers. For Netflix, which operates in more than 190 countries around the world, putting specific audiences first is the key to successful programming, according to co-CEO Ted Sarandos. In his keynote...

Subscriptions
Charter Communications Sees a Customer Drop Post-ACP, Seeks New Ways to Retain Clients
August 12, 2024

Charter Communications is facing challenges following the termination of the Affordable Connectivity Program (ACP), a federal initiative that provided subsidies for internet service to low-income households, reporting a decline of 149,000 residential internet customers in the second quarter of 2024, primarily attributed to the end...

Subscriptions
Restaurants Tinkering With Subscriptions Turn From Freebies to Discounts
July 19, 2024

As the restaurant industry aims to figure out how to use subscriptions to drive loyalty, some are finding that offering free menu items is not particularly cost effective, instead shifting to discounting models. In the United Kingdom, coffee chain Pret a Manger has reportedly drawn...

Subscriptions
Verizon Launches Customer-Centric Initiatives, Redefines Brand Identity
July 16, 2024

Verizon has unveiled a suite of initiatives designed to enhance customer choice and flexibility, marking an evolution in its brand strategy. The telecommunications giant has introduced programs aimed at enriching customer experiences across its portfolio. Central to Verizon’s strategy is the introduction of subscription-based and...