Subscriptions

Subscriptions
X’s ‘Not a Bot’ Program Charges Newcomers $1 a Year
October 18, 2023

Would you pay $1 a year to use Twitter? The social media platform, now calling itself X, is hoping new users will say “yes” as it attempts to ferret out bots. The company’s “Not a Bot” program, announced Tuesday (Oct. 17), includes a subscription component for new members...

Subscriptions
Failed Payments Are Costing Companies Their Best Subscribers and 9% of Revenue
October 16, 2023

Subscribers want a smooth shopping experience: Data from several PYMNTS Intelligence studies shows that 27% of users are likely to cancel their subscriptions if they experience any service interruption due to failed payments. As a result, subscription companies see an average decrease of 9% in...

Subscriptions
Report: Ad-Free Social Media May Not Have Future in US
October 16, 2023

If Meta offered a paid, ad-free version of Facebook, would consumers use it? Probably not, according to a Monday (Oct. 16) Bloomberg report. The company is floating the no-ad offering in Europe to comply with new regulations, the report said. EU users would pay about...

Subscriptions
Teachable: Subscriptions Drive Retention by Controlling Content Flow
October 16, 2023

As consumers manage their monthly subscriptions, making difficult decisions about which to keep and which to cut, Teachable has found that, by limiting how much content members have access to at a time, creators can maintain engagement over longer periods. The courses and coaching platform...

Subscriptions
50% of Loyal Subscribers Are Young Consumers With Multiple Subscriptions
October 16, 2023

The retail subscription industry has experienced significant growth in recent years, with providers offering a wide range of subscription models to cater to evolving consumer preferences.  In “The Impact of Subscription Models on Consumer Choice,” PYMNTS Intelligence draws on insights gathered from a survey of...

Subscriptions
Wine Subscribers Seek Out the Personal Touch
October 13, 2023

As wine subscriptions and other alcoholic beverage services look to secure consumers’ loyalty, products personalization is key, PYMNTS Intelligence reveals. By the Numbers For the June edition of “Subscription Commerce Readiness Report, The Loyalty Factor,” PYMNTS Intelligence surveyed a census-balanced panel of more than 2,000 U.S....

Subscriptions
Kroger Says Meal Subscription Will Take Share From Restaurants
October 13, 2023

As consumers seek out more convenient meal options, Kroger’s new Tempo heat-and-eat meal subscription service sees the opportunity to gain share from restaurants, grocers and meal kits. In an interview with PYMNTS, Scott Payne, chief product officer at Kroger’s Home Chef and Tempo, said these...

Subscriptions
Amazon’s ‘Buy Again’ Hopes to Rekindle Subscription Momentum
October 11, 2023

Customer acquisition is an expensive endeavor. Companies want to have an installed base of avid users — enthusiastic buyers who remain loyal, transact frequently and don’t need much outreach in terms of marketing and promotion. These customers help margins. To monetize its ecosystem of customers,...

Subscriptions
X Tests Three Tiers of Paid Accounts
October 06, 2023

Social media platform X is reportedly testing three tiers of premium service.  The company formerly known as Twitter is considering splitting its current $7.99 per month plan into Basic, Standard and Plus variations, allowing it to charge customers different amounts based on the number of ads...