The devil, they say, is in the details. And the details, as outlined in the latest Subscription Commerce Conversion report, offer up data that may bedevil Apple’s efforts to cement subscriptions fully in the connected ecosystem it seeks to build. We noted earlier this month,...
Thursday Night Football (TNF) was a good get for Amazon Prime, explaining the astronomical price tag on rights, but it was a kind of “flea flicker” in NFL parlance, moving the real action — attracting more Prime subscribers — downfield at a time of cutbacks and trade...
Scaling a subscription business is often a matter of growth through other means — and what first attracts consumers to a service may not be what keeps them engaged over time. In addition to the products and services that first draw subscribers to a brand,...
Netflix’s new ad-supported streaming service could reach around 40 million viewers globally by the third quarter of next year, the Wall Street Journal reported, citing a document Netflix shared with ad buyers. Executives from both Netflix and Microsoft, which it’s working with on the new...
It may still be uncommon for consumers to receive their alcoholic beverages via subscription service, but as the options out there become increasingly convenient and subscriber-friendly, the space may grow increasingly popular. By the Numbers Research from the September edition of PYMNTS’ Subscription Commerce Conversion...
As the belt-tightening continues across categories, subscription services are seeing slight declines, adding fuel to the fire over subscription “cheaters” who use the services of legit subscribers surreptitiously, which is sometimes called “stealing” by the less charitable. In September’s “Subscription Commerce Conversion Index: The Challenge...
Noting that smartphones account for more than 10% of global electronic waste, the maker of Nokia brand smartphones and tablets has announced a new subscription service that is designed to lengthen the lifespan of mobile devices. HMD Global, the maker of Nokia devices, said in...
Value and savings are dominating consumer sentiment in a down year, causing a belt-tightening response that is leading more retailers and brands to lean into memberships and bundling as defense against anemic sales. Memberships not only provide the added benefit of recurring revenue streams, but...
Walt Disney is looking into a membership program with discounts and perks to get customers to spend more on its various streaming services, parks, resorts and merchandise, The Wall Street Journal (WSJ) wrote Wednesday (Aug. 31). This would be similar to Amazon Prime, which offers advantages...
