Subscriptions

Subscriptions
Circle K Parent Couche-Tard Offsets Loyalty Challenges With Subscription Strength
August 31, 2022

Convenience store giant Couche-Tard, parent company of its eponymous brand, Circle K and Ingo, is falling behind when it comes to boosting customer loyalty with rewards programs. As food prices rise, restaurants, grocers and convenience stores alike are leveraging their loyalty programs to drive visits,...

Subscriptions
Netflix Considers Pricing Ad-Supported Tier Below $10
August 28, 2022

Netflix’s new ad-supported payment plan, a cheaper alternative to its regular model, could be priced between $7 and $9 per month, Bloomberg wrote Friday (Aug. 26). This plan, set at around half the $15.49 per month that the regular plan is, will attempt to draw...

Subscriptions
Food Delivery Service Grab Expands Subscription Program as Users Seek Deals
August 25, 2022

Southeast Asian super app service Grab will expand its pilot subscription program called GrabUnlimited to more of its markets, saying the response from users has been encouraging. Grab provides food and parcel delivery, mobility and digital financial services in eight countries in Southeast Asia, and...

Subscriptions
DoorDash Drives Student Memberships, Wooing Tech-Savvy Subscribers
August 25, 2022

In an effort to build enduring relationships with younger consumers, DoorDash is looking to drive adoption of its discounted DashPass for Students offering. The aggregator announced Wednesday (Aug. 24) a deal to offer free coffee to student subscribers during the first week of school, aiming...

Subscriptions
Why the Great Unsubscribe Is More Like the Great Rethink
August 25, 2022

Is the subscription boom over, or just in a lull caused by consumers being a bit oversubscribed coming straight out of pandemic lockdowns and into the highest inflation in 40 years? Opinions differ, but where the wisdom of the sector is maturing rapidly is in...

Subscriptions
Snapchat+ Adds 1M+ Subscribers in First 6 Weeks
August 15, 2022

Snapchat’s Snapchat+ subscription service has seen more than 1 million sign-ups in the six weeks since its launch. The company announced the milestone in a Monday (Aug. 15) press release, along with the launch of four features designed to enhance the user experience. There’s Priority...

Subscriptions
That Isn’t ‘Box Fatigue’ — It’s Consumers Shedding Subscriptions That Lack Value
August 12, 2022

Is inflation causing a “great unsubscribe,” or is it more a case of consumers becoming increasingly selective about their retail subscriptions? The truth is likely somewhere in between. Tracking shifts in the sector over time, the Subscription Commerce Conversion Index, a PYMNTS and sticky.io collaboration,...

Subscriptions
Investor Says New York Times Can Boost Digital Sales with Subscriber Bundles
August 11, 2022

The New York Times could possibly do better on digital sales with more subscriber-only bundles, according to activist investor ValueAct Capital Management, a report from Bloomberg said. In a letter to investors Thursday (Aug. 11), ValueAct said it now owns a 7% stake in the...

Subscriptions
Report: Twitter Blue Subscribers May Gain Exclusive Ability to Edit Tweets
August 09, 2022

Twitter Blue subscribers may soon be able to edit their tweets. Citing an introductory screen saying “Join Twitter Blue to get early access to Edit Tweet” that was shared by app researcher Alessandro Paluzzi, SocialMediaToday reported Monday (Aug. 8) that this capability looks to be...