Subscriptions

Subscriptions
DoorDash Takes Sting out of Delivery Costs With Subscription Offering
August 05, 2022

As food prices rise, DoorDash, the United States’ leading restaurant aggregator, is doing what it can to keep customers coming back despite the fees and higher menu prices associated with the channel. The company shared in an investor letter Thursday (Aug. 4) discussing its second-quarter...

Subscriptions
‘Great Unsubscribe’ Gains Momentum as Inflation Forces Consumers to Scale Back
August 04, 2022

The great disengagement from the connected economy may be just getting started, spurred by the pressures of living paycheck to paycheck. And as a result subscription platforms may see increased churn, with a reduction in their top lines. Unless they recalibrate how they interact with...

Subscriptions
84% of Amazon Prime Members Subscribe for Free Shipping
August 03, 2022

Walmart+ and Amazon Prime have become leading ways for consumers to access everyday savings, special sales events and members-only deals. In fact, Walmart+ has an estimated 51 million subscribers in the United States and Amazon Prime has 171 million members, according to “Walmart+ Weekend,” a...

Subscriptions
Twitter Bumps up Prices for Blue Subscribers
July 29, 2022

Twitter’s subscription plan is increasing from $2.99 to $4.99 for subscribers to Twitter Blue in an effort to help the social media platform build out new features and “sustain our mission of supporting journalism,” social media consultant Matt Navarra said in a Twitter post. In his post showing an email...

Subscriptions
Powersports Business Tests Subscriptions to Rev up Bottom Line
July 27, 2022

A new monthly subscription program is encouraging first-time users to hop onto all-terrain vehicles (ATVs), motorcycles, snowmobiles, boats and similar vehicles. Powersports vehicle supplier Polaris reported Tuesday (July 26) during its quarterly earnings call that this new plan is drawing newcomers to the industry. “Since...

Subscriptions
Netflix Tests New Password Sharing Fee Model in LatAm
July 18, 2022

Netflix plans to ask customers in five Latin American countries to pay a fee to use their accounts in homes other than their own, the company said in a blog post Monday (July 18). The company added that it hopes this will help add more...

Subscriptions
Microsoft to Help Launch Ad-Supported Netflix
July 13, 2022

Netflix has chosen Microsoft as its advertising technology and sales partner for the streaming service’s new lower-cost, ad-supported subscription plan. “Microsoft has the proven ability to support all our advertising needs as we work together to build a new ad-supported offering,” Netflix said in a...

Subscriptions
Kroger Joins the Members-Only Deal Club
July 13, 2022

As consumers’ inflationary concerns affect their spending choices, grocers are presenting offers targeted at easing these anxieties in an effort to deepen customer relationships and drive frequency. Kroger, for its part, is using worries about rising gas prices to incentivize adoption of its new membership...

Subscriptions
Spotify Buys Music Trivia Game Heardle
July 12, 2022

Spotify has purchased Heardle, a daily music game, in what it says is a way to add more opportunities for music discovery, a company press release said Tuesday (July 12). “Playing Heardle might just help you to rediscover old tracks you may have thought you’d...