Subscriptions

Subscriptions
NBCUniversal, Google Compete to Build Netflix’s Ad Subscription Tier
June 22, 2022

The top contenders to work with Netflix on creating an ad-supported tier for the streaming service are now NBCUniversal and Google, The Wall Street Journal reported Wednesday (June 22), citing unnamed sources. Netflix wants to add the new tier to add more revenue through selling...

Subscriptions
Snapchat Pilots Subscription Tier Offering Exclusive Perks
June 17, 2022

Snapchat is piloting a new paid subscription tier for “Snapchatters” that would offer exclusive, experimental, and pre-release features, the ability to pin conversations, special badges and other perks. “We’re doing early internal testing of Snapchat Plus, a new subscription service for Snapchatters. We’re excited about the...

Subscriptions
Inflation Forces Change or Churn Dilemma for Subscription Companies
June 15, 2022

With PYMNTS research finding that estimated total monthly expenditure on subscriptions fell by 46% in March versus six months prior, we can now invoke “the great unsubscribe.” It’s certainty trending, as we see in that figure from the latest edition of “The Subscription Commerce Conversion...

Subscriptions
DoorDash Moves to Differentiate Membership Program With Exclusive Product Drops
June 09, 2022

As aggregators contend with their customers’ multi-brand loyalty, leading players are leveraging their subscription programs in an effort to become members’ sole choice for restaurant delivery ordering. However, with the monthly cost of these offerings, it can be difficult for providers to drive adoption and...

Subscriptions
Subscribers’ Interest in Free Shipping Leaps 15 Percentage Points Since October
June 02, 2022

Among the shopping features consumers want their retail subscription providers to support, free shipping is ranked No. 1. While this is a basic feature that consistently ranks at the top of subscribers’ must-have lists, it has grown in importance over the last few months, according...

Subscriptions
TikTok to Test Live Subscriptions
May 24, 2022

TikTok has announced a program to allow viewers to pay to subscribe to specific streamers, a report said Tuesday (May 24). Called Live Subscription, it will give fans access to features like a subscriber-only chat, creator-specific emotes and badges. Some creators have said they look forward...

Subscriptions
Shopify Merchants Now Can Integrate sticky.io Subscriptions App into Stores
May 24, 2022

Ecommerce platform sticky.io, which provides services for subscription management and recurring billing, will be offering its services with Shopify, a press release said Monday (May 23). The new app integrates with Shopify and will let merchants configure flexible subscription offers, with customizable billing and dynamic...

Subscriptions
Costco Offers Discounted Apple Subscriptions
May 20, 2022

Costco has started selling discounted subscriptions to Apple TV+, Apple News+ or Apple Arcade at discounted yearly prices, according to a MacRumors report Thursday (May 19). ‌Apple Arcade‌ is available for $44.99 to Costco members, down from the standard yearly price of $49.99. The same...

Subscriptions
Twitter Debuts Subscriber-Only Spaces for ‘Super Followers’
May 18, 2022

Twitter is debuting a new subscriber-only element to let creators build their in-app communities with Super Follows Spaces, Social Media Today reported Tuesday (May 17). The feature will be available to Super Follows creators, and the report noted that this will let creators offer “an...