“Membership has its privileges” was the nine-year ad campaign launched by American Express in 1987 to persuade consumers that it was worth it to pay an annual fee for one of its charge card products. Then, those privileges included travel, dining and hotel benefits, statement...
Just in time for cold weather in the Northern Hemisphere and an anticipated round of fresh COVID-19-related restrictions that will keep people at home, Netflix has raised some prices. U.S. customers still pay $8.99 for the “Basic” plan, under the new structure. The price of...
At Vindicia, the main concern when COVID hit was the well-being of its employees and clients. CEO Sharath Dorbala explains the steps the firm took to enable its team to work safely and securely from home, and to offer flexible options to customers who were...
COVID-19 had an immediate and dramatic impact on the state of subscription commerce. Brian Bogosian, CEO of sticky.io, recounts the initiatives his firm has embraced to help merchants overcome their challenges. “We’ve created a platform that offers flexibility in order management and billing,” he explains....
When streaming on-demand movies at scale became viable around 2007, a new household brand name emerged: Netflix. It charged out of the gate to disrupt giant Blockbuster Video’s dominance of rentals by using tech and customer experience: online ordering, shipping DVDs by mail and no...
Rent the Runway, which gives members a way to don thousand-dollar dresses for special occasions without buying them, is updating its business model to cope with the effects of COVID-19. The company, which closed its five brick-and-mortar locations on Aug. 14, is updating its rental...
A COVID slump slowed the roll of major automakers and dealers this past spring, with the pandemic causing a 30 percent drop in auto sales to date. That’s giving extra momentum to the car-leasing trend that’s been displacing ownership for years. And that, in turn,...
Amazon has introduced a low-cost version of Audible, which calls itself the world’s largest collection of audio books. For $7.95 per month, Audible Plus costs about half the price of its original Audible subscription package. In its Monday (Aug. 24) announcement, Audible said Audible Plus...
When Apple releases its latest iteration of the iPhone this fall, it seems that the company will also be announcing the latest evolution in its rapidly expanding Services ecosystem. On Thursday (Aug. 13), Bloomberg quoted unnamed Apple sources as saying that the tech firm will be rolling...
