Subscriptions

Subscriptions
6 in 10 Subscription Merchants Drive Conversion With ‘Buy Buttons’
December 22, 2023

As subscription merchants look to reduce transaction friction to increase conversion, the majority now offer “buy buttons.” By the Numbers The study “The Subscription Commerce Readiness Report: The Loyalty Factor,” a PYMNTS Intelligence and sticky.io collaboration, was based on a survey of 200 subscription commerce...

Subscriptions
Subscription Merchants Tap Audiobooks to Drive Consumer Loyalty
December 20, 2023

As businesses compete for subscribers’ long-term loyalty, key players are increasingly leveraging audiobooks to keep customers coming back. Take, for instance, Spotify, which announced last month the addition of more than 200,000 audiobooks for its Premium subscribers, with 15 hours of listening included in the...

Subscriptions
SiriusXM Sued Over ‘Burdensome’ Cancellation Process by NY AG
December 20, 2023

A new lawsuit accuses SiriusXM of making it too hard for customers to cancel subscriptions. The suit, filed against the satellite radio service Wednesday (Dec. 20) by the New York attorney general, said SiriusXM maintains a “deliberately long and burdensome” cancellation process. According to a news release, the...

Subscriptions
Retail Merchants Focus on Loyal Subscribers to Shore Up Sales
December 20, 2023

In the last two years, due to persistent inflation and consumers returning to normal life, retail product subscriptions have steadily decreased from pandemic boom times to reach levels equivalent to 2019. This sharp correction in demand is common across all retail categories. To combat cancellations,...

Subscriptions
High-Income Consumers Tap Pay-by-Bank Payments for Subscription Bills
December 19, 2023

Account-to-account (A2A) payments are catching on for subscriptions, especially among high-income consumers. By the Numbers The report “Tracking the Digital Payments Takeover: Consumer Familiarity Controls Account-to-Account Payment Growth,” a PYMNTS Intelligence and AWS collaboration, drew from a survey of more than 3,300 U.S. consumers in...

Subscriptions
Media Platforms Race to Monetize Influencers’ Followings With Subscriptions
December 19, 2023

As businesses seek more effective ways to monetize the rise of the influencer economy, leading players are pushing options for creators to offer their followers subscriptions, capitalizing on their fan bases. For instance, Meta shared last month that its Instagram Subscriptions offering for accounts with...

Subscriptions
Apple Adds Subscription Bundle Pricing for Developers as Competition Heats Up
December 18, 2023

As app developers look to drive subscription loyalty in the face of increasing competition, Apple is making it possible for players in the space to offer bundled subscription pricing. The tech giant announced Friday (Dec. 15) in a post on its site for developers that...

Subscriptions
Amazon and Walmart Put Subscribers on Their Wish List in 2023
December 15, 2023

The holidays are here, and Walmart and Amazon are looking for ways to boost their subscription numbers. To do that, Walmart has teamed up with Disney+ to offer streamers a $40 discount on Walmart+. Meanwhile, Amazon is said to be in the testing phase for...

Subscriptions
Most Consumers Retain Clothing Subscriptions, Data Shows
December 14, 2023

In the last year and a half, due to persistent inflation and consumers going back to normal life post-pandemic, retail product subscription levels have dropped to where they were in 2019. This sharp correction in demand occurred across all retail categories, though certain markets such...