Balto Rx has added a pharmacist video consultation feature to its medical prescription delivery platform.
The new See-a-Pharm feature allows patients to connect with their local pharmacist via video call, providing them with the opportunity to seek clarity and gain a deeper understanding of their prescriptions, Balto Rx said in a Wednesday (Sept. 6) press release.
With one click, patients can engage in a video consultation with their pharmacist within 72 hours of their medication being delivered to their doorstep, according to the release. Balto Rx’s tele-consultation model is HIPAA compliant and enhances accessibility to medications.
This new feature joins the company’s digital logistic platform that provides tools for pharmacies, hospitals and patients to enable home delivery within hours, the release said. Balto Rx’s home delivery system has successfully delivered over 35,000 prescriptions to date.
Balto Rx’s impact extends beyond patients, serving pharmacies, hospitals and hospices as well, according to the release. Its app, DeliverMyRx, enables patients to manage their medications.
Additionally, Balto Rx’s 24/7 prescription home delivery services are available to all types of pharmacies, the release said. These services streamline the customer process and provide features such as live support, order management and co-pay collection.
Hospitals and hospices can also utilize Balto Rx’s services for ordering, tracking and receiving medications for discharged patients, per the release.
“Timely prescription delivery is the cornerstone of an effective healthcare system,” Balto RX said in the release. “With approximately 70,000 pharmacies in the U.S., prescription delivery services are set to experience a significant growth of 17.8% CAGR (compound annual growth rate) from 2022 to 2029. Ultimately, prescription delivery services market sales will reach a value in the range of $500+ million by 2029.”
Other companies are working to meet this demand for prescription delivery services as well.
For example, Amazon announced in January that it would begin offering Prime members discounted prescription drugs and generic medications for $5 per month, all with free home delivery for Prime members.
“Navigating insurance can be a maze and getting to the pharmacy a burden,” Dr. Vin Gupta, Amazon Pharmacy’s chief medical officer, said at the time. “Sometimes that has led to poor outcomes … as new medications don’t get filled, refills don’t get picked up and patients suffer.”