Cloud-based Software Betterment Raises an Additional $32M in Funding

Cloud-based Software Betterment Raises an Additional $32M in Funding

Betterment, is a company that offers a web-based money management service.  According to Forbes, the company has raised $32 million in Series C funding from Citi Ventures, Northwestern Mutual Capital and Globespan Capital Partners, along with existing investors Bessemer Venture Partners, Menlo Ventures and Anthemis Group.

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    The company hopes to seek an automated role of traditional wealth advisors by offering investors cloud-based software to guide their savings plans and optimize investment gains.

    Betterment charges fees starting at .35 percent for customers with less than $10,000 invested through the service.

    The number drops to .15 percent for those with more than $100,000 under management. Traditional money managers can charge as much as 1 percent every year.

    The average age of the company’s 30,000 customers is 36, with 20% of its assets coming from customers older than 50.

     

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