As food delivery aggregators look to improve the economics of their business model by diversifying into new categories, DoorDash is getting into office supply delivery.
The company announced Monday (March 7) that it has partnered with Office Depot to offer delivery from more than 1,000 Office Depot and OfficeMax locations. With this partnership, more than 10,000 of the office supply retailer’s products are available on DoorDash’s marketplaces. The news comes as part of the aggregator’s overall push to grow its use cases by expanding into more non-food categories.
“As we continue to expand into new categories to meet consumers’ need for convenience, we are thrilled to add Office Depot as our premier office and business and learning solutions retailer on the DoorDash platform,” said DoorDash Vice President of Business Development Shanna Prevé in a statement.
Back in November, the aggregator announced a partnership with Ulta Beauty to offer same-day delivery from the beauty retailer’s stores.
Read more: DoorDash Offers Same-Day Ulta Beauty Delivery
In September, DoorDash expanded its partnership with Bed Bath & Beyond to offer on-demand delivery from 700 of the home goods retailer’s stores and 120 of Bed Bath & Beyond subsidiary buybuy BABY’s stores.
See more: Bed Bath & Beyond Expands DoorDash Partnership
In June, the aggregator announced a partnership to delivery pet supplies and accessories on demand from 1,500 PetSmart stores.
Read more: DoorDash Partners With PetSmart on Delivery
Over the past couple of years, all major aggregators have been expanding into additional non-food categories to bring in more revenue from their existing driver networks. For instance, in late February, Instacart launched multiple non-food initiatives. The online grocery marketplace announced a partnership with home improvement retailer Lowe’s on same-day delivery and one with Delta Air Lines to offer SkyMiles as a reward for Instacart purchases.
Read more: Instacart, Lowe’s Offer Same-Day Delivery Service
Instacart Launches Miles Deal With Delta
Instacart Diversifies to Hold Onto Its Customers Amid Increasing eGrocery Competition
Grubhub, meanwhile, launched its Grubhub Goods digital convenience store in mid-Feburary at 3,000 locations nationwide in collaboration with convenience retail giant 7-Eleven.
See more: Grubhub Launches Grubhub Goods to Challenge DashMart, Gopuff
Uber Eats, for its part, expanded to cannabis delivery in Canada in November and in the same month announced its own partnership with Bed Bath & Beyond and buybuy BABY.
Read more: Uber Eats to Allow Cannabis Orders in Ontario, Canada
Uber Rolls out New Category: Fast Delivery for Baby, Kids’ Needs
Research from the December edition of PYMNTS’ Digital Divide report, “The Digital Divide: Delivery Service Aggregators and the Digital Shift,” created in collaboration with Paytronix, found that 42% of all consumers had used a restaurant aggregator in the previous 18 months. Additionally, the study, which drew from a survey of a census-balanced panel of more than 2,500 United States consumers, found that 54% of those aggregator users had used DoorDash, 52% had used Uber Eats, and 38% had used Gruhbub.
See more: Restaurants Must Sharpen Digital Tools to Match Convenience of Delivery Aggregators