FedEx will roll out an eCommerce platform in the fall.
The new fdx platform will help eCommerce merchants optimize demand, conversion, fulfillment, carbon footprint, visibility, post-purchase and returns, the logistics company said in a Sunday (Jan. 14) press release.
“FedEx is transforming into a digitally-led business powered by our extensive physical transportation network, leveraging our scale and insights from moving 15 million packages per day,” FedEx President and CEO Raj Subramaniam said in the release.
The fdx offering will bring together on one platform several of FedEx’s existing digital capabilities that are already available, including tools to grow consumer demand through the ShopRunner member network, share estimated delivery dates and updates, see shipments in near real time, access carbon emissions data and manage returns, according to the release.
The platform will also include two capabilities that are new to FedEx: tools to integrate real-time FedEx network insights into order management systems and to create a custom post-purchase experience, the release said.
While the platform will be officially launched in the fall, it is currently available upon request as a private preview, per the release.
“Through fdx, we will enhance our longstanding relationships with merchants of all sizes to help them optimize and grow their businesses through digital intelligence,” Subramaniam said in the release.
This announcement comes about nine months after FedEx launched a reorganization designed to help the company adapt to a model that is driven by eCommerce rather than its previous focus on B2B services.
That move put Amazon in the crosshairs as the two companies battle over eCommerce deliveries, PYMNTS reported at the time.
In another development on that front, FedEx subsidiary ShopRunner launched a new mobile app in November 2022 that gives shoppers a single platform from which they can discover, order, track and return products from multiple brands and retailers.
By combining eCommerce and delivery, the ShopRunner app offers a streamlined alternative to visiting several online shopping sites and juggling different brand choices, return policies and tracking numbers.
These new solutions from FedEx come at a time when retail giant Amazon has been pressuring major shippers by building out its own logistics network and extending its fulfillment services to a broader range of partners.