Gametime, the mobile last-minute ticketing company, announced on Wednesday (Sept. 21) it raised $20 million via a Series B round of financing.
In a press release, the company said the funding will help it extends its lead in giving people access to last-minute tickets to events. All told, Gametime said it has raised $33 million in venture funding. The new round included participation from returning investors Accel, Gametime Board Chairman Jeff Mallett and LA2024 Chairman Casey Wasserman, as well as new investors GV (formerly Google Ventures), Evolution Media Partners and the Stanford StartX Fund.
“We believe living in the moment makes all the difference. Our last-minute marketplace represents the antidote to the cumbersome buy-months-ahead experience,” said Brad Griffith, founder and CEO of Gametime. “We simply offer a much different experience than buying ahead. Millennials specifically love that they can buy in two taps, especially when they’re mobilizing friends just minutes before start time. This funding will help us continue on our steep trajectory as we pioneer the last-minute into the next big category in our industry.”
Gametime provides two-tap access to more than 1,400 sports and events, including major professional leagues, collegiate sports and live music. The app is built for mobile and specifically for consumers looking to acquire tickets at the last minute and even after the start of an event. Eighty percent of Gametime’s transactions occur within seven days of an event, and half of those occur on the day of the event. Ten percent of event-day transactions happen after the start time. The millennial consumer makes up the majority of the company’s user base. Since its Series A round of funding in May 2015, the company has increased app installs by 500 percent and doubled its staff to 70 full-time employees.