NEW DATA: The Commerce Channel 58 Percent of Consumers Now Use – And Like

The age of contextual commerce has arrived – even if many mainstream customers aren’t aware of it. While they may not call it “engaging in contextual commerce,” nearly 60 percent of consumers have done just that – and most of those shoppers say they enjoyed the experience and would try it again.

According to PYMNTS data, 58 percent of consumers reported engaging in contextual commerce. What’s more, 69 percent of those consumers reported having a positive experience, and 84 percent said they’d do it again.

So, what are these contextual consumers engaging in? Some are making purchases directly from apps that allow them to search through products offered by a wide range of retailers. Others are finding new products on Facebook and Instagram, completing a purchase and paying through the social media platform of choice. Still others are making travel plans or outfit choices based on sales and products displayed on blogs.

Simply put, contextual commerce is giving consumers the opportunity to make purchases wherever and whenever they are compelled to do so, be it discovering new products on websites, mobile apps or social media platforms – and it’s a quickly growing space.

Enter the new Contextual Commerce Report, designed to help readers understand the industry and its consumers. PYMNTS gauged consumers’ interest and engagement in contextual commerce by surveying more than 2,000 consumers and examining more than 480 data points to discover the contextual commerce purchasing habits of consumers.

Here are some of the report’s key findings:

• Consumers are going social: 81 percent of consumers who have engaged in contextual commerce say they make at least some purchases via social media.
• Shoppers have a need for speed: 59 percent of consumers who have engaged in contextual commerce say they did so because it offered a “much faster buying experience.”
• The consumers spending the most are the happiest: 82 percent of shoppers who spend more than $50 per purchase reported having a positive experience, compared to 24 percent of those who spent less than $25.

To find more insights on the contextual commerce space, download the Contextual Commerce Report.

About the Report

The Contextual Commerce Report, completed in collaboration with Braintree, is designed to measure and track the habits of consumers engaging in contextual commerce. The report is based on a survey of more than 2,000 consumers throughout the United States. These consumers were asked to tell researchers about their recent contextual commerce purchases and purchasing habits.