AMC Theatres on Sunday (Nov. 28) said members of AMC Stubs Premiere, AMC Stubs A-List and AMC Investor Connect who buy opening day tickets to “Spider-Man: No Way Home” will get one of 86,000 limited-edition Spider-Man non-fungible tokens (NFTs) while supplies last.
Total production of these NFTs is expected to be limited to 90,000. There are more than 100 NFT designs from animation studio Cub Studios. Tickets for “Spider-Man: No Way Home” go on sale Monday (Nov. 29), and the movie will debut in theaters Dec. 16. The NFT giveaway is the first such promotion by a major movie theater chain.
NFT codes and redemption instructions will be delivered to those who qualify by email on Dec. 22, and the NFT must be redeemed by March 1. The collectibles will be available to be redeemed at a dedicated site operated by blockchain WAX.
“Spider-Man: No Way Home” is the third Spider-Man movie by Sony Pictures and Marvel Studios starring Tom Holland, who plays high school student Peter Parker and his alias, Spider-Man.
“Our AMC Theatres guests and our AMC Entertainment shareholders have been calling for AMC to get into the world of NFTs, and we couldn’t imagine a more perfect way to start doing so than with our good friends at Sony Pictures,” AMC Theatres chairman of the board and CEO Adam Aron.
In October, AMC started allowing dogecoin as a form of payment for tickets and gift cards up to $200 through bitcoin payment service provider BitPay. The decision was made after a Twitter poll that was in favor of AMC making the move.
Also read: AMC Brings Bitcoin to Big Screen With Crypto
In September, Aron also announced that AMC would begin accepting bitcoin, ether, bitcoin cash and Litecoin for online ticket and concession payments by the end of the year.
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